What You Should Know About Valentine’s Day Marketing
Consumer studies have shown that men and women shop differently for Valentine’s Day. Women buy for more people but spend less overall. Men spend more, but with a focus on less people. Men are also most apt to visit specialty jewelry or boutique stores. How can you direct your marketing toward men?
5 Quick, Effective Ways to Market to Men
Snapchat. Use this popular app to reach young male and female audiences by adding a story to your business page featuring time-sensitive deals. Not only will this draw them to your brand by positioning your company as current and aware, it will also entice them with potential deals for the upcoming season. Make sure your images present your brand well, so they can also be shared by multiple crowds.
Email campaigns. eMarketer has found that 36% of people check their email at least once daily. Email campaigns can be catchy and effective when they include animations, special deals, and eye-catching images. Businesses can collect email addresses from past customers, or purchase email address lists.
Social media posts. It is possible to buy ads on sites such as Facebook another cost-effective way to reach people is through online contests or shares. Use your Facebook page to post engaging articles with pictures to garner attention, and then encourage people to share them. It is also possible to encourage consumers to like your page by offering to enter them into a prize giveaway or opportunity for discount.
Pinterest. This is a terrific way to reach audiences under 40, as it sports over 175 million active users. Pinterest has traditionally been a marketing vehicle for reaching women, as they represent 81% of users. But 40% of new signups are men, so this Valentine’s Day is a great opportunity to engage with new male users on this platform.
Encourage reviews. An astounding 77% of shoppers refer to reviews before making a purchase. With that sort of percentage rate, it is essential for businesses to encourage reviews. Offer a discount to returning customers once they have left a review for your business. Enter each name into a drawing for a prize giveaway. Popular bloggers are also an effective way to boost reviews. Provide influencers with small products in exchange for a review on your social media sites. Be creative in your approach, and you’ll see more diverse engagement using these tools and apps for holiday marketing!
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