Have you ever thought about being able to send messages, announcements, or notifications to the smartphones of your employees or consumers who pass through a certain region? Imagine how useful this would be for your business. Well, this technology exists, what we know as geofencing, and understanding it can go a long way in helping your business grow.
What is Geofencing?
Geofencing is a geolocation technology that monitors the movement of vehicles or people in a virtual area around a specific location. It uses technologies such as Radio Frequency Identification (RFID), Global Positioning System (GPS), cell phone antennas, and even Wi-Fi signals to establish a virtual geographic perimeter. From this, it is possible to configure notifications that are activated by push, SMS, advertising on social networks, or other types of alerts or commands for devices that cross this perimeter, based on their geolocation. At first, it may seem simple, with limited functions, but the possibilities of using this technology are vast. Management of a fleet of vehicles, itinerant personnel, calculation of hours worked, road risk, optimization of journeys, and more, Geo-fencing can help you with all. The geofencing system helps you to control the movements of your personnel and vehicles to optimize your business. The use of this tool has been growing in recent years. According to a recent survey, this market moved in the US from $458.3 million in 2016 to $1,825.3 million in 2022 with a 27.5% increase.
Application of Geofencing Technology that can Help Improve Your Business Performance
Although it is not its only application, the use of geofencing technology in marketing may be the most well-known. This type of strategy allows you to better understand the consumption habits of your audience, and know where they live and the places they frequent, all based on geolocation data, which allows you to improve segmentation and create much more effective campaigns. A simple example of the application of geofencing technology in the context of marketing could be an SMS activation campaign by geolocation. Suppose you have a bookstore in the center of the city, you can define an area around the store and configure it so that when someone who has already bought from your business passes through the place, they receive a discount coupon.
Another possibility would be to establish a perimeter around your competitors, sending promotions from your store. That way, you can attract new customers right when they’re most likely to buy.
Monitoring Fleets and External Equipment
Another great example of the application of geofencing is what it can do in monitoring fleets and external equipment. Associated with telematics technology, geofencing can be useful both for tracking movement and activities, as well as for sending messages and alerts to employee devices, as well as allowing automation of the time clock system.
Automation of Businesses
Another possibility offered by geofencing is the automation of homes or businesses. There are endless situations that you can configure. Let’s say you live in a very cold region and you move into your company, home, or office. Setting the air conditioning system to activate when you’re around can help, don’t you think? Therefore, when you arrive, the environment will already be at the ideal temperature. You can still set up different profiles on your phone, depending on where you are. For example: when you are at home, you can dispense with the need for a password to unlock the device, a feature that is very welcome when you are away from home. These are just a few examples of features among the many possibilities that geofencing can offer!
As you can see, geofencing can open up a wide range of possibilities for your business. From marketing automation to fleet management optimization, geolocation-based technologies can greatly contribute to the growth of your business. Optimize your company through geolocation intelligence. Let the specialized experts at RadVine Marketing transform the way your company moves in the market. Call 405.212.9432 or visit the website for more information.