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The Benefits of Email Marketing

by | Mar 29, 2021

Many businesses wonder whether email for marketing is a good choice, and you might have heard people say that email marketing is dead. It’s a concern for many organization and marketing departments. However, marketing your product or services through email is a fast and cost-effective way of reaching new customers.

In fact, 31% of B2B businesses say that email for marketing is most critical for their content success. Moreover, customers prefer to communicate with brands through email as opposed to social media.

Those who are not familiar with email marketing don’t understand why it’s so popular. In this blog post, we have shared four benefits of email marketing to help you understand why businesses continue to use email for marketing.

4 Advantages of Email Marketing

Email for marketing has countless advantages over other marketing channels. For starters, it’s a great way to upsell and maintain a good relationship with customers.

1.   Cost-Effective

One of the most obvious advantages of email marketing is its low cost. Organizations might have to pay an overhead cost for sending thousands of emails, but its cost is comparatively lower than what you spend using mainstream marketing channels.

2.   Retargeting

Retargeting is an essential aspect of marketing because it’s more affordable to target customers who have already experienced your product or service. However, sometimes, the cost of retargeting exceeds the cost of attaining a new customer. Unless you leverage email for marketing, your business will constantly incur high costs and low ROI. Retargeting becomes easier when you run an email marketing campaign due to its low cost and high click-through rates.

3.   Personalized Content

Personalized content can be as small as adding your customer’s name in the email copy. In fact, emails that use personalized content or the first name of their recipient receive higher click-through rates. Personalization is the main advantage of email marketing because you can segment your customer base and add unique subject lines to boost engagements.

4.   Feedback from Customer

Email for marketing enables businesses to collect feedback from customers. It is crucial to keep a pulse on your customers to have them interact, engage, and purchase from your brand. Email marketing can help achieve these goals because you can send a customer satisfaction survey post-purchase through email campaigns.

The Bottom Line

Email for marketing is gaining momentum as more and more customers are accepting online services. Thanks to its low cost and high click-through rate, email marketing has become an effective marketing channel for retargeting. If you are looking for a marketing agency that can manage excellent email marketing campaigns, contact RadVine Marketing.