The Secret of Logos
Logos are some of the most effective marketing tools in the advertising world. When creating a logo for your business, it’s important to consider a few basic rules. Developing an effective logo will ensure brand recognition and create familiarity for customers.
During the design phase, it’s easy to be overcomplicated and overzealous with your ideas. Instead of overcrowding or trying to tell an entire story with your logo, keep it simple. It is not necessary to add words, but if you do, keep text to a minimum. Remember that a logo is considered the face of a company, not the entire body.
Be sure to take color and shape design into consideration. Before choosing a color, do your research. Psychologists have created charts that explain how colors are associated with different emotions. If you own a massage parlor, you will want to use relaxing, non-vibrant colors. The same concepts hold true for shape. Angular logos are typically used for cutting-edge firms and tech companies. Circular or rounded logos are used more for service-oriented firms.
As a society, we are inundated with logos. Make sure that your logo will stand out from the crowd. Avoid using other companies’ logos as guidance. If you are in a relatively small market, research your competitors, so you know what types of designs to avoid.
A business logo will be printed onto many different surfaces. Your business sign, stationery, uniforms, social media, and marketing items are all destination points. Think logistically about how difficult your logo will be to recreate. Are there too many details? Is the color too obscure to match on multiple platforms?
Re-evaluate your logo from time to time. Although consistency for branding is important, make sure that your logo doesn’t go stagnant. If you think that it’s out of date, update it. Another common mistake is in logo placement. Be sure that it stands alone when it’s printed and does not have to compete with clipart or other images.
Return on Investment
If you are having trouble with logo design, it’s worthwhile to hire professional help. An effectively designed logo creates brand recognition, loyalty, and shows a high degree of professionalism. Your initial investment with a designer or consulting firm can show huge returns by saving time and benefiting your brand.