Most clients I have discover meetings with always say the same thing when it comes to updating their website. The simple response is; I have a website so why do I need to update the look or functionality of it. The simple fact, is that marketing and sales is going in a mobile platform direction. Companies need to adapt to a mobile platform and care about their website as they do their store fronts. I have collaborated with professionals and came up with four helpful tips any business can use.
Customers’ needs and wants
This first tip sounds like common sense, but to most business they fall short on it. Listening to your customers’ needs and wants usually falls on deaf ears. Customer’s will be brutally honest about the short falls of your brand, and they will especial do so on an online platform. It is a lot of work to stay up on the latest online trends, so relying on an outside marketing agency or your customers will help greatly. Having your website up to date on the latest trends can separate yourself from your competition.
SEO what?
SEO stands for Search Engine Optimization, and Google cares greatly about SEO. Not having SEO or an updated SEO platform can penalize you in your organic Google searches. One of the best practices is to manage your SEO. Google changes their algorithm 500 times a year on average. SEO Is important for making Google show your website. For a free Web Strategy meeting with Sean Conrad, message RadVine on Facebook and mention this blog post.
Slow Site Speed
Slow sight speed can permanently harm your brand’s online reputation. Not only does site speed help build your SEO, but it also will help customers navigate themselves easier through your website. If your website is just a few seconds faster than your competitors, that will allow you more visitors.
Making your Site Mobile
Most individuals use their phones when going to websites whether that is shopping, finding a new place to eat, a doctor, or any other new information a consumer is trying to find out. Making a website mobile will allow a customer to have the full experience of your website on their phones. If a website is not designed for a mobile platform, then a customer will be forced to zoom and pan the website themselves. This creates frustration and the possibility of the customer leaving your website to a competitor.An effective website strategy can take your website from the second page of Google, to the very first page on Google. RadVine Marketing can help any business improve their online reputation.
Call 405.212.9432 and ask about our free Web Strategy meeting today.
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