The Benefits of Brand Videos That Every Business Owner Should Know

Did you know that 85 percent of internet users in the US consumed online video content every month from any of their devices? Yes, that's true. Moreover, last year, about 54 percent of consumers wanted to see more videos, meaning that the demand for this form of content is only on the rise.

By looking at these numbers, it becomes clear that you, as a business owner, have to leverage the power of video content. Here are a few ways brand videos can benefit businesses of the present:

Create brand awareness

Brand videos are a great medium to show people that you exist and have something special in store for them. For your business to stand out from the competition, you need to build a strong customer base. Your customers should know and remember your brand for them to express their loyalty. Only brand videos supplemented with other promotional activities can conjure the magic.

Boost social presence

This is the age of social media where platforms like Facebook, Twitter, Instagram, SnapChat, and many others are creating a unified, all-connected world. Most of these social networks thrive on video content, and people just love this fact. So putting up brand videos on these networks is a great way to reach out to more people and surprise them with engaging and entertaining content. This can greatly amplify your brand’s presence and expand your customer base.

Building trust

The success of brands in the marketing ballgame depends on how effectively they are able to address the concerns of consumers and offer a solution. The ideal way to foster relationships is through face-to-face interactions. But sadly, this isn't always possible. This is where brand videos come into play to showcase the attributes of your brand in an engaging, interactive, and impactful manner. They give your consumers enough reason to trust you and embrace your offerings.

Push up ROI

Brand videos have the power to give you the maximum ROI from your advertising efforts. Many video marketers swear by this ability of videos and recommend that every business should invest their time and money in creating compelling brand videos. Brand videos can also be a great complement from a financial perspective as they reap various benefits in the form of increased brand recognition, higher conversions, and more revenue from sales.

The above are just a few of the many advantages provided by brand videos. You must include them in your promotional mix to take your brand a notch higher.

Click HERE to view RadVine’s video portfolio. For more information about how RadVine can help you with your brand video, give us a call! 405.212.9432