New Year Marketing Resolutions
Finally, it’s time to leave 2022 behind and make goals for 2023. New year’s resolutions are an excellent chance to reflect on the previous year and plan for positive improvements in the coming year.
You would be surprised to know that only 12% of people who make New Year’s resolutions actually succeed in keeping them. Most people typically plan without goals, unsure where to begin, or don’t know how to monitor their progress, among other issues.
You need to be strategic about adapting your marketing plan and ensure everything comes together at once.
To assure your success in 2023, we’ve compiled a list of doable New Year’s resolutions for marketing and business professionals to improve your digital marketing strategy this year.
Focus On the User Experience (UX)
UX, or user experience, is defined as the overall impression created by a website or app. A good UX results in happy users who can accomplish their goals easily and enjoyably.
Your page’s UX can be improved by improving your copywriting and content strategy, as well as through appealing imagery and design choices. These will help you attract new customers while retaining current ones. The key here is to focus on providing value for customers—they should be able to easily find what they’re looking for on your site without having to spend too much time searching around first.
The benefits of improving your site’s UX include an increase in conversions (or purchases), lower bounce rate (the percentage of visitors who leave after viewing only one page), more positive reviews online, fewer support tickets opened via email/phone calls/chatbots etc., higher ad revenue per visitor due to better targeting
Improve Your Design and Visual Content
As a marketer, you may already know the importance of good design and visual content. However, if you’re not quite there yet, here are some tips to help you take your marketing to the next level:
- Improve your design skills. A great way to do this is by taking a course on Adobe Creative Cloud—the most popular suite of creative tools used by designers worldwide.
- Practice using Photoshop and Illustrator to become more comfortable creating visuals that work well online. For example, it’s important not just for images but also for videos (including GIFs) as well as text-based graphics such as infographics or memes.
- Find examples of companies doing visually compelling things well now on social media (like Facebook or Instagram), then use these examples as inspiration when designing content for yourself!
Adopt Emerging Technologies
Emerging technologies are those that are new and have the most potential to make an impact in your business. AI and machine learning, blockchain, AR/VR, IoT (internet of things), 5G networks, and data analytics are all important emerging technologies to keep on your radar this year.
As you consider these technologies, ask yourself:
- What kind of value can they provide my business?
- What is their risk-reward proposition?
- How much time do I need to invest in them before I see results?
Stay Up to Date on The Latest Marketing Innovations
There’s no better time than the new year to keep up with the latest marketing trends. You may want to try new strategies and technologies, tools, tactics, or ideas that you’ve never used before. This will help you stay on top of your game and be able to adapt quickly as things change in this fast-paced industry.
Try New Trends and Strategies
Make 2023 the year you try new strategies and trends. In this business, you must stay up to date with the latest marketing innovations, so look for ways to incorporate emerging technologies into your business. Focus on UX designs and visual content as well—these are areas where many businesses fall short these days, but they can make all the difference in attracting customers and improving brand awareness.
If you need help improving your marketing strategies, feel free to reach out. At Radvine Marketing, we have the best digital marketing solutions to help you reach your goals. Our team of experts can help you with:
- Website Design & Development
- Social Media Management
- Search Engine Optimization (SEO)
- Pay Per Click (PPC) Campaign Management
Contact us today to learn more about how we can help take your marketing strategy to the next level. We strive to be your partner in growth and success, so feel free to reach out anytime!