Edmond Fine Arts Institute

Website Design, Video Production

Overview

Edmond Fine Arts Institute is a nonprofit community arts organization offering educational enrichment for adults and children in visual and performing arts in Edmond, Oklahoma for over 30 years. Their curriculum includes drawing, painting, pottery, theatre, and more.

The Challenge

Edmond Fine Arts chose RadVine to help them develop a fresh, new website and create of a series of short marketing videos.
The website needed to be easier for people to use when discovering events and enrolling into classes. The look and functionality of the website hadn’t been updated in years. They offered many types of classes and events so it also needed to be easier to be able to update and administer.

The Process

We met with the team at Edmond Fine Arts to discover what their goals and objectives were for the new marketing going forward. They desired a modern and easy to use website in oder to showcase the work they do for the community promoting art and learning. They also needed engaging video content to promote both the organization as a whole and to highlight their various art programs.

The Solution

Website

We kept the same open web platform, but we designed a visually engaging and easy to use website from the ground up. They also needed to add and manage new classes every semester. We provided their team with training so that they can manage the ecommerce functionality on their own. The site receives regular monthly updates with new events posted on the home page.

Video

We produced a promotional video to highlight the variety of programs that the Edmond Fine Arts Institute offers to children and adults. They wanted the video to tell a story and show how the classes impact the students that they teach every day. We were able to achieve that through the use of powerful visuals and meaningful testimonials.

Results

increase in enrollments

The enrollments are up 20% in the year since we’ve overhauled the site. Conversions are up. People have an easier way to find the classes they wish to enroll in.

Video Views

There have been over 1,100 video views on social media since this video was promoted.

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Wonderful group to work with! We love our new website and grateful for all the help and training. Highly recommend working with this team!

Shannon P.
Executive Director