Product promotion is an essential part of your business. Businesses suffer when management takes a passive role in marketing. To produce a comprehensive and active promotional strategy for your business, follow the tips below. 1. Product…

Logos are some of the most effective marketing tools in the advertising world. When creating a logo for your business, it’s important to consider a few basic rules. Developing an effective logo will ensure brand recognition and create familiarity for…

Consumer studies have shown that men and women shop differently for Valentine’s Day. Women buy for more people but spend less overall. Men spend more, but with a focus on less people. Men are also most apt to visit specialty jewelry or boutique stores. How…

Your customer just walked into the competitor’s store. Wouldn’t it be great if you could call them right now and tell them about the special you’re offering? Or maybe it’s been a while since the customer shopped with you and they just walked past your…