Social media thrives on video content these days, and there are good reasons for the same.

Did you know 85 percent of internet users in the US saw online video content every month from any of their devices? Moreover, about 54 percent of consumers wanted to see

Did you know that 85 percent of internet users in the US consumed online video content every month from any of their devices? Yes, that’s true. Moreover, last year, about 54 percent of consumers wanted to see more videos, meaning that the demand for this form…

In recent years, video content has exploded over social media. Be it Facebook, Twitter, Instagram or YouTube, social channels are highly video-focused these days. All these platforms have millions of users—all of them contributing immensely towards video…

Studies show that 40% of users exit a website if the page takes more than 3 seconds to load. Similarly, web design elements like content, link strength, keyword usage, internal navigation, and social sharing – all affect user experience. One fool-proof way to…

Did you know that 79% of all web users exit a brand’s website in seconds when they are unhappy with the brand’s web design? Here’s more alarming news – mobile users are 5X more likely to do this if websites aren’t properly optimized for mobile. When it comes…

The online space is ever expanding with more businesses, content creators, and new technology. To create a bond or persuade someone to take action halfway across the world and to tell your story, you have one website. How can you best design your site so that…

Most clients I have discover meetings with always say the same thing when it comes to updating their website. The simple response is; I have a website so why do I need to update the look or functionality of it. The simple fact, is that marketing and sales is…

Product promotion is an essential part of your business. Businesses suffer when management takes a passive role in marketing. To produce a comprehensive and active promotional strategy for your business, follow the tips below. 1. Product…

Logos are some of the most effective marketing tools in the advertising world. When creating a logo for your business, it’s important to consider a few basic rules. Developing an effective logo will ensure brand recognition and create familiarity for…

Consumer studies have shown that men and women shop differently for Valentine’s Day. Women buy for more people but spend less overall. Men spend more, but with a focus on less people. Men are also most apt to visit specialty jewelry or boutique stores. How…