Our BlogThe ongoing public health crisis and resulting lockdown orders caused by COVID-19 continue to influence society in unprecedented ways. One of the most noticeable lately has been a dramatic shift in consumer shopping habits. While the economy may be in trouble...

Our BlogMarketing strategies have evolved over the years, and in today’s culture, customer testimonials play a more critical role than ever. Modern consumers are savvier with their research and purchases and are more trusting of other consumers than marketers....

Our Blog My company hasn’t abandoned Facebook or Twitter…Yet! I wonder if you’re seeing the same thing I am; Incredible technology gone awry. Social media once connected us to people, news, brands, and events in ways we had previously not experienced. And it was good....

Our BlogOne of the most critical rudimentary aspects of marketing is defining your brand voice. Your goal should be to have a solid voice and tone in the content you produce so that your audience can easily identify your content as your brand. The key to achieving...

The ongoing health crisis due to the Coronavirus pandemic has reshaped American life in many ways. While the future may remain uncertain for the time being, it’s important to continue making connections with target customers during this difficult time.

Social media thrives on video content these days, and there are good reasons for the same.

Did you know 85 percent of internet users in the US saw online video content every month from any of their devices? Moreover, about 54 percent of consumers wanted to see

Did you know that 85 percent of internet users in the US consumed online video content every month from any of their devices? Yes, that’s true. Moreover, last year, about 54 percent of consumers wanted to see more videos, meaning that the demand for this form…

In recent years, video content has exploded over social media. Be it Facebook, Twitter, Instagram or YouTube, social channels are highly video-focused these days. All these platforms have millions of users—all of them contributing immensely towards video…

Studies show that 40% of users exit a website if the page takes more than 3 seconds to load. Similarly, web design elements like content, link strength, keyword usage, internal navigation, and social sharing – all affect user experience. One fool-proof way to…

Did you know that 79% of all web users exit a brand’s website in seconds when they are unhappy with the brand’s web design? Here’s more alarming news – mobile users are 5X more likely to do this if websites aren’t properly optimized for mobile. When it comes…