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The Internet’s Bully Pulpit

The Internet’s Bully Pulpit

Our Blog My company hasn’t abandoned Facebook or Twitter…Yet! I wonder if you’re seeing the same thing I am; Incredible technology gone awry. Social media once connected us to people, news, brands, and events in ways we had previously not experienced. And it was good....

The Importance of Consistency in Your Brand Voice

The Importance of Consistency in Your Brand Voice

Our BlogOne of the most critical rudimentary aspects of marketing is defining your brand voice. Your goal should be to have a solid voice and tone in the content you produce so that your audience can easily identify your content as your brand. The key to achieving...

Marketing Effectively During the COVID-19 Crisis

Marketing Effectively During the COVID-19 Crisis

The ongoing health crisis due to the Coronavirus pandemic has reshaped American life in many ways. While the future may remain uncertain for the time being, it’s important to continue making connections with target customers during this difficult time.

How Can Videos Do Wonders For Your Social Media?

How Can Videos Do Wonders For Your Social Media?

Social media thrives on video content these days, and there are good reasons for the same.

Did you know 85 percent of internet users in the US saw online video content every month from any of their devices? Moreover, about 54 percent of consumers wanted to see

How Are Videos Effective For Social Media?

How Are Videos Effective For Social Media?

In recent years, video content has exploded over social media. Be it Facebook, Twitter, Instagram or YouTube, social channels are highly video-focused these days. All these platforms have millions of users—all of them contributing immensely towards video…